Leveraging technology to drive Diversity, Equity & Inclusion


Jamie Miller - Director, Marketing Recruitment

Image of jumbled cables representing diversity, equity & inclusion.

As organisational DE&I strategies become increasingly high profile and are rightly positioned at the heart of business strategy, many firms are seeking to leverage technology further to identify, attract and retain a vast pool of under-represented talent.

Talent Acquisition teams play a critical and central role in diversity hiring efforts, however, according to a recent survey by IBM, 35% of HR leaders believe their organisation does not have the statistical capability to check whether their recruitment processes are bias-free.

Despite significant investment in DE&I centres of excellence and the roll out of sophisticated employer branding campaigns, the outlook for hiring and promoting diverse talent is not where it should be. Carefully chosen AI and, increasingly, Virtual Reality platforms for screening and assessment, can further enhance organisational inclusivity efforts and ensure all qualified candidates have equal access to opportunities.

I spoke to James Jenkins, Director of UK Recruitment at Accenture, who commented:

“Once candidates enter our recruitment process, we manage our selection process robustly.  We run assessments that do not require any pre-existing knowledge or work experience, removing any potential barriers or blockers for candidates who have been impacted by bias previously.  

Candidates enter an immersive virtual reality-based assessment that mimics a client case study narrative; both simultaneously educating candidates on how we work, whilst also providing an assessment where no previous experience or knowledge of consulting is necessary to be successful. Decision making is centred on structured, strength-based interviews that bring out the genuine interest, motivation and aptitude of interviewees, which is effective in identifying potential, instead of pedigree, and driving diversity in the hiring process.”

The AI recruitment software market is vast and developing rapidly; we looked at three examples of platforms that have the potential to support Talent Acquisition teams further:


DBSquared's products focus on supporting more equitable hiring and compensation practices. Its job description software, DBDescriptions, can help companies write unbiased job postings. HR staff can use DBSquared's compensation management software, DBCompensation, to highlight compensation disparity. Using organisational workforce data, such as level of experience, race and gender, the software creates charts that show any pay disparity.


Diversio's bias corrector tool integrates with a company's communication platform, such as Slack, and flags cultural insensitivity and unconscious bias. The social media barometer tracks company mentions on social media to see if the public is complaining about the company's D&I record. Diversio’s recommendation engine uses algorithms to match a company's problems and recommend the correct course of action.


The Applied platform targets removing bias from the hiring process. Some of its strategies include removing job applicant information and randomizing the order in which recruiters see applicant answers. Applied also displays application question responses from all candidates, rather than having recruiters review one full application at a time, to lower the chances that bias creeps in.

If deployed correctly, Artificial Intelligence can play a key support role in organisational DE&I efforts; however, critical to success is building upon an already embedded inclusive organisational culture.

Reviewing your Employee Experience

Reviewing your Employee Experience

February 25, 2021

Companies invest significant time, budget, effort and energy into attracting the best talent in their industry through strong employer branding. As recruiters, we realise how important it is to retain this talent once the candidate has begun their journey at the organisation.
Unlocking the value of Employee Resource Groups

Unlocking the value of Employee Resource Groups

January 20, 2021

Employee Resource Groups (ERGs) have come a long way since 1970, when the first official corporate ERG was established by Joseph Wilson, former CEO of Xerox, in response to racial riots in New York. Today, Google has over 35000 employees actively engaged across 16 internal ERGs capturing an increasingly diverse range of communities including an ‘Inter Belief Network’ and ‘Disability Alliance’.
An interview with Cloudshift Group’s Benjamin Murray

An interview with Cloudshift Group’s Benjamin Murray

December 15, 2020

Jamie Miller discusses Cloudshift Group’s partnership with Salesforce and recent trends across marketing technology in an interview with Benjamin Murray, CMO at Cloudshift Group.
CMO strategies in a highly disrupted market

CMO strategies in a highly disrupted market

November 24, 2020

By their very nature, Chief Marketing Officers tend to welcome disruption, not to mention creativity and innovation, particularly if it is being driven by the talented team they have carefully built. But even for CMO’s who thrive in a complex and highly competitive marketing landscape, COVID 19 has produced a range of internal and external market complexities...

Stay connected. Keep informed.

Subscribe to our newsletter to receive our latest Insight articles and industry news directly to your inbox

Thank you! Your submission has been received.
Please check your inbox to confirm your subscription.
Oops! Something went wrong while submitting the form.

your browser is out of date!

We've noticed you're currently using an old version of IE.
This website has been designed using modern HTML code which is not compatible with Internet Explorer.

We really recommend you update your browser.