Companies invest significant time, budget, effort and energy into attracting the best talent in their industry through strong employer branding. As recruiters, we realise how important it is to retain this talent once the candidate has begun their journey at the organisation. This all comes down to employee experience – that is, your business culture, the way you communicate with people within your organisation and how you adapt to their changing needs.
When a company is clear on its employee experience, it permeates through the work force who in turn share this experience with external talent. It should represent the people that make the company what it is and communicate the business culture. As a result, potential employees will want to be part of that community, building a healthy talent pipeline.
As recruiters, we know how important your employee experience is – this is the language we speak to potential candidates, it is what tells the story of your company to them. A company that has a vibrant employee experience make employees feel like they are integral to the business community, connected, part of it, that they matter to the bigger picture of the organisation. We should not need to translate or condense or clarify – a well-considered employee brand that can be easily conveyed will attract a greater volume of high potential candidates.
Four key points to consider improving your employee experience:
Listen to your employees.
Test ideas & concepts.
Empower your employees.
Be open to review.
Your employee brand should pin down the intrinsic values of your workforce. By listening to your employees, testing, empowering, constantly adapting to their needs you are connecting with every single employee. They will naturally become advocates for your business.
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